I love fashion. I am mesmerized by it, inspired by it, passionate about it… so there’s no shock that VOLUSPA has teamed up with one of the best women in fashion: Elyse Walker. The start to our relationship isn’t necessarily how I envisioned it. Aside from being involved in Elyse’s Pink Party Gala for Women's Cancer, I frequented Elyse’s Palisades location several times, and hit ‘proceed to checkout’ on her touch stone to the internet FRWD, a few more times than I’d like to mention, but somehow we never crossed paths.
As fate would have it, with a head full of foils at Traci Cunningham and Neil Weisberg salon MÈCHE in Beverly Hills, I finally meet THE Elyse Walker. Now it’s one thing to be a woman in business, but it’s a whole other ballgame to be a woman who runs a business. I am personally motivated by women that possess fearlessness and operate with audacity. This type of woman has conviction and is steadfast. They defy social norms and prove that women can be wives, mothers, bosses, bad-asses, and contributors to society on the day to day. Elyse is this type of woman. It’s incredible to see how she confidently translates her vision for her brand through combining elements from separate collections and designers, blending this and that to create her own story inside her brick and mortar.
When Elyse told me she was opening in VOLUSPA’S neighborhood, Newport Beach, I knew we would have to collaborate on a project! It’s a no brainer she picked an absolutely killer space in the new Lido Marina Village for her second store. An open layout and lofted ceilings are juxtaposed by delicate feminine touches of velvet upholstered furniture and bohemian rugs to make for the most beautiful retail space. With salon chairs in one corner, a full bar with rosé on hand in the other, and the most to die for designer pieces surrounding you, you forget your shopping and are transported to the coolest hangout spot on earth. The Elyse Walker experience is shopping at its most elevated level. Elyse and I decided our collaboration would be creating a fragrance to scent her customers experience in this heaven on earth.
When I sat down with Elyse and her team in my studio for our first fragrance session, she made it clear that she wanted the vibe of the stores reflected in the scent. Clean, Bright, Luxe… We played with tart organic citrus oils and fresh green herbs and rounded it out with lavender and white musk. What we developed together is exactly that. The store and its newly added fragrance exudes the confidence of a California cool girl. The candles vessel is sleek and sexy, like a great pair of stilettos. The packaging pulls textures and colors from throughout Elyse’s store. And lastly, this candles engraving is motivation via the Elyse Walker mantra, EVERYDAY IS A RUNWAY.
Get over to Lido Marina Village and into the Elyse Walker store. Smell the incredible fragrance we created and don’t be surprised if I’m getting a blowout in the corner!